Calyx provides consulting services to businesses and communities to bring their stories alive through place-based economic development strategies. We connect the dots strategically between a wide range of issues such as outdoor lands and recreation, working lands, maritime industries, public health, business development, sustainability, organizational health and tourism.
Tourism as A Soft Landing
Calyx provides strategic planning and implementation services to build sustainable communities by building a “Skittles Trail” ® of experiences and assets to reveal the unrevealed and provide on-the-ground approaches. Historically we have focused on tourism as it a soft landing to introduce sustainable economic development.
Our approach is based on a local asset emphasis in which business development, protection strategies and partnerships are based on the assets the community has within its borders. This is, in essence, the basis of economic gardening.
Calyx provides an excellent return on investment through services in operations, communications, program development and partnership building. We are self confessed research junkies, housing over 56,000 documents across numerous disciplines. This provides a refreshed perspective and approaches where silo approaches can dominate thinking.
Building Capacity In Groups
In addition to specific tourism services, we provide consulting on organizational development, partnership building, in-depth industry research and communication strategies. Ms.Siegelbaum has worked at the intersection of the natural resource and other practiced target markets for decades and implicitly understands how to balance the role of business in a sustainable and resilient economy.
The Place-Based Economy
The word “place” is often used to describe the feeling inspired by color, the visual landscape, architecture, local people and how they make you feel. Place is both tangible– something you can touch and capture in an image, and intangible– an emotion, or a longing inspired by the place you visited.
Calyx’s business model is inspired by a personal commitment to local business development, protecting important community assets, building capacity at all scales and building social capital in groups, the sticky stuff that makes life work.
Gather ‘Round and Expand Your Thinking
Calyx collaborates with its clients and partners to create beautiful and successful communities using thoughtful strategies and combining a number of practice areas typically isolated from one another.
This cross disciplinary strategy yields remarkable results by widening perspective and building trust. It helps to share the work and make “work” seem more like play. It puts you in someone else’s shoes and as a result, makes you a better human. This in turn leads to prosperity for businesses, residents and communities alike as they are all linked like a strand of DNA.