Services Menu
- Strategic Planning: We conduct assessments and audits, then inventory assets, potential partnerships, weaknesses and opportunities to address sustainable tourism in your business, community or county. We then create a strategic plan with implementation priorities. This might include facilitating community conversations about tourism development so it is harmonious with local culture and assets.
- Partnership Development: We identify strategic partnerships with companies, non-profits and public agencies to help achieve your goals. Partnership development may include cross-strategies with local businesses, convention and visitor bureaus, economic development councils, visitor information centers, and tour operators. Services include developing formal memoranda of understanding, contracts and joint strategic planning documents.
- Environmental Management: We guide you in developing an environmental management strategy, including training, green approaches to your printed and web content and how to use your newly adopted strategies as a credible public relations and communications tool.
- Technical Assistance for Environmental Management: We provide technical assistance, such as environmental audits, carbon footprint analysis and carbon offset programs. This service can include negotiation of contracts if so desired. We offer either phased or comprehensive environmental strategies that address building design, energy, water, waste, organics management, landscaping and stormwater, and environmentally preferable purchasing.
- Communication and Marketing: We research, analyze, and write materials on a wide range of relevant topics. We consult on the materials produced by your marketing department, including recommendations for your web-site (content, visual content and user-friendliness). We train your executives, associates, community members, steering committees, residents, investors and other stakeholders to be proficient in and comfortable with the content and the message, i.e., providing strategic advice on how to communicate and leverage your emerging sustainable tourism and food strategies.
Although nearly three-fourths of hotel guests in North America willingly participate in environmentally friendly programs offered during their hotel stays, many guests remain unaware of whether these programs are offered at the hotel property
according to the J.D. Power and Associates 2007 North America Hotel Guest Satisfaction Study, greenlodgingnews, 7/24/2007
Part of the Calyx commitment to its clients is to ensure that all environmental practices and communications about those practices are authentic (provable), transparent and cannot be labeled as greenwashing, which is defined by Terrachoice as "the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service."
Website © Calyx 2008